Professional trade show magicians can be a powerful tool in your trade show tool belt. They increase traffic at your trade show booth, as well as heighten awareness of your products to conference attendees.
You should not think of a trade show magician simply as an entertainer. Because when you hire a trade show magician you are not hiring an entertainer. You are hiring another member of your sales staff. The time they spend is considerable prior to the show. They will spend time with you and your staff, to better understand your company and the goals for the trade show. Trade show magicians will then carefully select the tricks they will use that can illustrate you message with impact. They script their shows prior to the show with enough time for you to review and modify the script. This interaction allows you to be sure you will receive the maximum benefit of having a magician in your booth.
An experienced trade show magician charges anywhere from $2,000 to $5,000 a day, but the expense is well worth it because they provide a blend of sales and sleight of hand that bring prospective customers to your booth.
Here is a common error. Assuming any entertainer can work your exhibit. All they need to do is draw a crowd. Drawing a crowd should not be your goal. The goal is getting the name and contact information of qualified leads. This requires the work of an experienced sales professional and entertainment professional not just an entertainer.
I like the fact that hiring a magician could increase traffic at a trade show booth and heighten awareness of products to those who are looking. I honestly had never thought to hire a magician for something like that, but I think that is such a good idea! It would help your booth to stand out and be different than all of the other ones so people would remember it.