Having been away for a long time, I am just now starting to catch up on some of the past blogs. I just read a post from Seth Godin “Who Will Save Save Us.” This was a great way so stating the importance of innovation. As Seth says, “the status quo is leaving the building.”Â Trying to preserve job is fertile. Thank back to your high school bilology class. When you preserved something you kept it from decaying. You kept it from changing. Which meant it was dead. There was no life to it. But it was preserved.Â That which is alive changes. Trees dogs and children all changeÂ as long as the live. They only keep them from changing when the are dead and we place them in formaldehyde. Jobs are the same. Not allowing a job to change will cause it to die. Why morn the demise of the newspaper or the print publishing industry? News is not going away. Books are not going away. The only thing that is changing is the way we receive them. If newspapers, book publishers, television, recording and entertainment and yes your industry, do not change they will all go die.Â If you want to stay alive you must change.
Innovation allows you to both react to the change and create change.